Exactly what Social Media Marketing?
“SMM combines the goals of internet marketing with social media sites such as for example Digg, Flickr, MySpace, YouTube and many others. The SMM goals is likely to be different for each business or organization, however most calls for some kind of viral marketing to create idea or brand awareness, increase visibility, and possibly sell something or service. SMM might also include online reputation management. Most online communities don’t welcome traditional direct or hard sell techniques so an effective SMM campaign will require more finesse to execute properly. SMM campaigns should be targeted to the community you wish to reach with a note that appeals to them. Some common methods for achieving this are with authoritative information, entertainment, humor or controversy.”
– Wikipedia 2007
Social media marketing may be considered an indirect method of marketing your business. It is a powerful process which utilizes the principles of traditional marketing to programs with social ends that ultimately promotes your company through social media channels. Social media marketing is the newest wave of online marketing and might be viewed an indirect method of marketing. Traditional marketing is targeted on immediate sales and gets directly to the point. This is who we’re, this is exactly what we do, for this reason you should obtain our product or service, now buy it. The length of traditional sales cycles vary within industries but the goal is always the exact same – close that sale.
Social media marketing has the exact same goal however the way to the end are very different. It’s generally frowned upon to try to do sell your product or service on industry forum sites, for example. Those forums have been in area for the exchange of ideas, knowledge and networking. Most forums have a separate advertising section where businesses can buy advertising. The theory behind participating in forums is to determine yourself as your industry expert. Sharing your knowledge and learning from those in the exact same industry or your target market results in exposure for you personally and your business.
In the event that you provide helpful information, make constructive comments and ask appropriate questions, you is likely to be offering value to potential customers and they’ll, eventually, come to look for more value from you. Naturally, your ultimate value is in the product or service you want to sell. The inherent problem with social media marketing is so it takes lots of time and effort to attain the eventual desired result – that being the sale. Many business owners either don’t have the time and energy to devote to something that will not provide immediate desired results (the delayed gratification theory) or they’re resisting using the powerful social media marketing available options specifically due to the indirect method of sales and the full time it requires to see results.
Social media marketing is actually no different than social networking off the internet. Once you attend a trade show or even a company event, you’re networking in a cultural environment with the desired result being to improve your customer base. Firms that sponsor golf outings, company picnics and other social events, often invite employees, customers and potential customers. What do these three groups of people do at these events? They socialize and network. While some may develop friendships at such events, the main reason for and ultimate goal of such events is to improve the bottom line – meaning their profits.
The Internet offers massive sources for networking through blogs, forums, communities and obviously the immense amount of social networking sites like Facebook, Bebo, Dzone, Gather, Ryze, Squidoo, Tagged, Xing and many, many more. The networking concept is the exact same; the platforms are exponentially greater and different. The vast amount of sites may be overwhelming شراء متابعين انستقرام, so it’s recommended to focus your social networking on sites which are specific to your industry along with some of the larger, trusted generic sites like Facebook, Plaxo, Linkedin, etc. I would rather utilize the sites which are more business-oriented like LinkedIn and Plaxo – but that’s an individual preference. In my experience, my Facebook profile has information and photos which are appropriate for friends and family than business associates, but there are those that don’t agree. Again, that’s a matter of personal preference.
For discussion purposes, let’s consider traditional (or direct) marketing to become a one way communication channel and social media marketing to become a two-way communication channel. In traditional marketing, a company might give you a primary mailer, an email, or you might see an advertising in a magazine. These kind of marketing campaigns cost the business a whole fortune and don’t always result in large volumes of sales. Now consider participating in two-way conversations on forums, blogs and other social networking sites. You, as a consultant of your company, are doing “conversations” along with your prospective clients and hopefully providing valuable content (content is King in social media marketing). With time, you and your company will be more visible (as you boost your online presence), your reputation and value increase and in time, your prospective clients will know who you’re, the value in that which you are selling and where to get you.
I usually like to put myself in another person’s shoes to understand where they’re coming from. I don’t purchase anything prior to going on the Internet to get everything I can about the product or service I am considering buying. I read the reviews along with what is being said concerning the competitive product or service. This being said, why would I expect anyone else never to do the exact same? If you think about social media marketing in these terms, its value, albeit a time-consuming process, may be more apparent to you.
It is essential to remember that social support systems contain loyal and engaging large audiences. Social media marketing can greatly benefit any business since it compliments your brand (an incredibly important topic in a unique right), business and online profile. However, social media marketing does take time and serious dedication but the greatest return you’ll receive is likely to be well worth the full time spent.
Whether or not a company owner embraces the value of social media marketing, there is no escaping the truth that the Internet is the newest frontier for marketing. Social media has brought on a life of a unique and when you have not jumped on the bandwagon, you’re missing the boat. Social media marketing can greatly benefit any business since it compliments your brand, business and online profile.