How you can Make use of Mobile Wallet with regard to Social Media Marketing
It’s no real surprise that social media has become a powerful marketing strategy of its own. Entities ranging from international corporations to local businesses all have a presence on multiple social media platforms. The viral nature of social media helps it be the quickest solution to promote content and promulgate information. With over 4.2 billion people accessing social media on cellular devices, it’s necessary for businesses to market valuable and awe-inspiring content. 2014 is the season of the mobile wallet – an effective and advanced direct marketing channel that will help businesses generate new leads, gain more traffic, and increase customer loyalty.
What’s Mobile Wallet?
It’s a software where all payment and nonpayment wallet content that can be stored, organised, and accessed on smart phones. Customers mobile wallet marketing put their loyalty cards and coupons to their mobile wallet and the technology solves the remaining equation. As customers approach stores, relevant information automatically appears on the phone’s lock screen and provides them with one-swipe usage of the relevant mobile pass. This allows great value and convenience for consumers and helps drive in-store traffic for businesses. Simply put, a portable wallet allows for private interactions with customers that helps businesses cement their brand presence.
The New Direct Marketing Channel
There is surging demand for businesses to offer wallet solutions that help consumers better organise and access content in their smartphones. Studies reveal that 94% of loyalty program members want communications from programs they participate in, and 67% would join loyalty programs if they could sign up instantly. It’s clear that the demand for smartphone wallet solutions is high.
And the mobile wallet is a game changer in the marketing realm. Businesses can create and deliver personalised and unique content centered on consumer preferences and spending behaviour. As an example, shoppers who frequently buy a certain make of chocolates may receive notifications of discounts on that brand as well as deals on related goods. Even information gathered on social profiles can be used to design tailored messages to consumers – messages which are more relevant, effective, and lead to real, measurable action.
The difficulty in traditional marketing is in gauging a campaign’s success. With mobile wallet, businesses have usage of a huge data, such as quantity of wallet content added to smartphones, quantity of transactions happening, and much more in-depth analytics. These details is valuable and can be used to help businesses advance their marketing game plan.
Furthermore, the wallet content is dynamic. Traditional coupons concealed in leather wallets are static; they are able to only be used once and are discarded. Even after mobile wallet coupons are redeemed, businesses can update them to show future discounts and customers are notified of new offers immediately. This dynamism and versatility creates an abundance of opportunities for businesses to employ new marketing strategies inside a single campaign.
The Mobile Wallet and Social Media Marketing
To capitalise on the viral options that come with social media requires businesses to produce content that’s not merely awe-inspiring but also drives users to generally share it making use of their social networks. Word of mouth is more powerful than one would ever guess, which is why combining mobile wallet with social media is an incredibly effective marketing tactic that will increase brand visibility. Execution is very important – this includes timing, relevant messaging, and the best audience.
Once businesses have created the wallet content, distribution is instantaneous. Businesses can post their pass links or scannable codes on the social media pages where customers can immediately add mobile wallet content for their devices. Or even work with a Facebook Pass to automatically develop a personalised pass, and add straight for their mobile wallet. Customers are then able to generally share it inside their social networks, which in the current day and age, can lead to exponential and explosive exposure.
Mobile is the room where businesses need to get authority, especially with the increased reliance on mobile shopping and mobile payments. It’s estimated that over the following 5 years, 50% of smartphone users will pay on the mobile devices. Jumpstart 2014 by leveraging mobile wallet and adding it as value-driven content to your social media marketing strategies.
Paul Tomes invites you to give the mobile wallet a go and integrate into your social media marketing.
You can design your mobile wallet content utilizing the PassKit Pass Designer. It’s an intuitive visual web interface, enabling you to tap into your creativity to quickly and easily create tickets, coupons, store cards, membership cards and then promote these on your chosen social media channels.