Online Reviews – More Valuable Than ever before Just for SEO – Obtain What you can do
Recently Google replaced Google Places with Google+ Local. Among the goals Google had for making the switch was to provide a platform where Google users can impact search results through their online reviews. Reviews are gaining importance in the manner search engines locate you. Through Penguin, Panda, and Venus, Google has put the area into Local search. Among the main goals of the February updates was to help searchers with “more locally relevant predictions.” Among the criteria Google now considers in Search may be the interaction between an individual and the business. Online reviews appear to be one of the primary ingredients in the algorithm. This causes it to be important that the business has lots of reviews on lots of sites.
Reviews are becoming more vital that you the internet user, as well. Reviews on sites such as Google+ Local, Yelp.com and Citysearch have become buy google reviews increasingly significant. People trust reviews. A Nielsen study released in 2009 underscored this. It found that 70% of respondents considered online reviews helpful and trustworthy. Only recommendations by friends ranked higher in the survey.
So now the question is, where do you receive reviewed? There are tens of thousands of places online where someone could review your business. Here really are a few factors to think about which ones are best:
Syndication- Some reviews are syndicated around the web. Sites that get syndicated often include Citysearch, Insider Pages and Yahoo Local
Easy reviewing – Sites where many individuals already have login ID’s are good places to check for. People tend to be discouraged to review a site if they’ve to produce a user name and password. When they already have a login and password, that annoying step is unnecessary. The three sites in the list above are good candidates, as well as Google Maps.
Vertical Sites – Vertical sites are devoted to a particular industry. They’re generally more trusted by search engines, and can be a good supply of traffic. Some industries supported by virtual sites include travel (Trip Advisor), restaurants (Open Table), and medical care (HealthGrades). Obviously you can find others. You can run your own personal search to locate them.
There are other factors to consider. Depending on your location and the demographics of your customer base, particular sites may become more useful. Some sites are very popular using regions of the country. Some local newspapers might have thriving sites where they are located, but have little impact elsewhere. Some sites appeal to different users. For instance, Angie’s list appears to urban reviewers who are concerned concerning the validity of reviews posted on the sites they visit. It is a good practice to encourage reviews in many sources, as it’s hard to learn which sites will undoubtedly be most used or trusted in the future.
One more thing to take into account is that a number of your customers are actually adept at reviewing local businesses. Encourage these users to utilize their favorite review sites. Customers that are already knowledgeable about a site and have a login ID are more prone to complete a review. Also, some sites have developed trust systems. They allocate more authority to reviewers who utilize the site regularly. Your organization can take advantage of an assessment form certainly one of a sites trusted reviewers.
How do you get customers to provide an assessment? Well…
1. Inquire further for one. When someone lets you know that you did a good job, thank them for it. Inform them just how much you appreciate their business. Then ask nicely if they would mind writing an online review.
2. If you have a Facebook page, ask your fans to review your business.
3. Send a note to your email mailing list.
4. Inquire further in a follow-up email. Sending thanks emails is a good practice to possess anyway. Including a request for online reviews in a thanks email is a good way to capture an assessment while your great service continues to be fresh in your customers’mind. Ensure it is possible for them by including links to popular review sites that the customer might have a login for already.
5. Offer an incentive. Supplying a small token of thanks and entering online reviewers in raffles are two ways to provide incentives. This really is frowned upon by some sites, Yelp for starters, but aren’t by others. Yelp is a popular site that’s difficult to manage.
Although the temptation is always to ask only the happiest customers, it’s a most readily useful practice to ask all your customers for reviews. You’ll receive more reviews, which will be what you’re after. The reviews that are positive will drown out the negative ones. Most sites will let a business owner respond to a poor review, so you can demonstrate your customer support credentials that way. Finally, there is less authenticity to sites which have just 5 star reviews. There’s a temptation to publish fake reviews that are positive for your business. Many sites have determined approaches to detect a phony review. In reality, Yelp will significantly punish a business they suspect to do this. Besides the questionable ethics, it’s not really a good practice to fake your reviews. Many review readers can sniff out something that’s not authentic.
Beware there are filthy businesses that will purposely post an unflattering review on your own business. They’ll then call you and claim they’ve an established method to eliminate the bad review. They’ll go onto back their claim by saying you won’t have to cover before the review is removed. Remember this. Alone who will remove an unflattering review is the one who posted it. So when they successfully removed it, well, you receive the picture. Successful business people have better things to complete than post damaging, phony reviews on their competitors. It is really a practice you should not consider.
Customer reviews are becoming more prevalent than ever. As they become linked to social networking accounts, people will see reviews published by their friends and contacts. The effectiveness of online reviews can become even more influential. Here is the idea behind Google+ Local. Be ready for today by consistently requesting reviews now.