Before diving into the entire world of social networking marketing, look at this valuable advice: don’t be everywhere! As tempting since it seems to participate every existing social networking site there’s, you merely won’t have enough time to do so. Plus, more important than quantity is quality-keeping your audience engaged. Even if you’ve joined twelve sites, if none of these work to widen your reach, turn contacts into customers, and raise your sales, your efforts would be in vain.
And because it’s recommended that you join only 2-3 social networking sites, you have to be very picky. You’ve to decide on the ones that works better to your advantage and give you everything you need. Facebook, Twitter, and Google+ might be on top of the listing of popular social sites but this is not a positive guarantee that they may help your organization online. To make a good choice, you should first understand the different types of social media.
The three forms of social networking:
· Communication – Under this category, we’ve blogs and micro-blogging sites, which provide venue for updating content in the proper execution of text, video or graphics. In addition it gives the ability to write about a certain topic while allowing people to offer comments and communicate with the information provider. Examples include WordPress, Blogger, LiveJournal, Twitter, Tumblr, TypePad, and Posterous. Another subcategory is social networking, which involves an online community that connects by sharing content, interests and activities. Facebook, LinkedIn, and Meetup are some examples.
· Multimedia – Multimedia sites are for sharing and distributing multimedia content such as for instance photos, videos, and audio. Flickr, YouTube, Skype, Photobucket, and Pinterest are some sites that come under this category.
· Collaboration – The next type include wikis and social bookmarking sites. Wikis follow the same concept while the encyclopedia, providing a wealth of details about different topics. It provides for creating and editing of informative content. Wikipedia is the number one example. CBT Web Scraper and Email Extractor Software Social bookmarking sites, meanwhile, lets users store, organize, manage, and share website pages found on the internet. StumbleUpon, Delicious, Digg, Google Reader, and Reddit are top social bookmarking sites.
Since you realize the basic forms of media sites, the next thing is to learn which factors to consider. Ask yourself these following questions:
Where are your potential customers?
Each site has its own unique culture, attracting a certain sector of consumers. LinkedIn, like, provides professionals, and would be your absolute best bet if they’re the folks you wish to reach out to. Younger casual netizens, meanwhile, can be found on Facebook and Twitter.
What type of content do you wish to share?
Social sites use different architectural structures, meaning each has its own means of letting users share content. Are you currently looking into video marketing? YouTube is the most effective option. Pinterest and Instagram are great for those who’ll be sharing plenty of photos to attract customers. For text and links, Twitter and Facebook are the perfect platforms.
Just how much time and budget do you have?
Time and budget also may play a role in your decision. You’d have to examine the sites’features along with marketing platforms. Although some provide free advertising, others need a fee. Some sites are far more time-consuming to handle while others would just take a portion of your time for you to use and maintain.
Understanding the various structures of social networking and considering the abovementioned factors can help you land the best choices for your social networking marketing needs.